The Evergreen Adflow Funnel Strategy:
How I Got a Shopify Store 12x ROI on Their Annual Ad Spend WITHOUT Using Facebook Ads
12x
Return on Investment
$3.39M
In Google Ads Revenue
$277k
Ad Spend
This is a definitive step-by-step guide to getting a guaranteed increase in ad revenue, using my proven Evergreen Adflow Funnel strategy.
PLEASE NOTE: The strategy I’m about to walk you through is not suitable for all business owners.
It is designed specifically for DTC eCommerce business owners, who want to majorly increase their ad spend ROI.
Regardless of your situation…
If you have a DTC eCom business, and you are desperate to skyrocket your revenue, then this is the strategy for you.
My strategy has gotten DTC business owners results like these:
This result is from one of our clients in the women’s beauty accessories industry.
They went from generating $103,000 per month, to $398,904 per month in ad revenue within just 12 months.
Our strategy allowed them to generate $3.39 million from just $277k total ad spend.
If you do the math, that’s a 12x ROI of their annual ad spend!
This result was no accident - it was achieved through the strategic initiatives and proven framework I’m going to share with you today.
If you want me to work directly with you to achieve similar results, click the button below and book your call. Let’s discuss how we can unleash the power of my proven Evergreen Adflow Funnel strategy for your eCom business.
Read on to find out exactly how I do it.
You’re probably looking at the client result I shared above, thinking you know how I did it.
Maybe not the exact technicalities, but you think you have a general idea.
More than likely, you think that result was achieved through Facebook, Instagram, or TikTok ads.
I hate to be the one to tell you this…but you’re wrong.
I used Google Ads.
Now, that’s probably not what you wanted to hear. And for good reason - when you’re new to the space, Google Ads is overwhelming.
As you can see, there are multiple types of ad campaigns that fall under the Google Ads umbrella.
Not all of them have logos, but to be specific, there are 7 campaign types:
Each of these campaign types has their own nuances and technicalities to wrap your head around, just to merely navigate them, let alone master them.
When you’re approaching Google Ads as a beginner, it’s an incredibly difficult space to navigate - there are so many paths you can take, where do you even begin?
Just to give you an idea of how difficult it is to decipher, here’s an outline of my own Ads system - I call it the Evergreen Adflow Funnel strategy.
It’s the exact strategy I used to get that insane 12x ad spend ROI for my client.
I challenge you to figure that out.
Now, I don’t say that to twist the knife and make you feel bad for being confused and overwhelmed.
I’m saying it to let you know that I wholeheartedly understand why you’re not making use of Google Ads.
But I’m passionate about the power that this avenue of advertising holds - Google Ads brings elements to the table that social media ads simply don’t.
Learning to unleash that power can completely revolutionize your business.
And I want to get as many business owners as I can to discover that power for themselves.
So today, I’m going to walk you through my step-by-step guide to get you started.
Note: The easiest way to unleash the power of Google Ads is to work with someone who knows the space like the back of their hand. Click for details.
The most beginner-friendly way to dip your toes into Google Ads is with Google Shopping.
But don’t be fooled - beginner friendly does NOT mean ineffective.
In my experience, amongst all 7 advertising campaigns under the Google Ads umbrella, Shopping is the:
In fact, it’s one of the campaign methods I rely on the most in my Evergreen Adflow Funnel strategy.
Shopping plays an integral role in the wild success of my strategy.
While building an entire Evergreen Adflow Funnel from top-to-bottom is absolutely not a viable option for beginners, learning to use Shopping definitely is.
But before we get into the meat-and-potatoes of this guide, I want you to first understand why Google Shopping is the most powerful campaign to start with.
There is one key element concept that is inherent to Google Shopping; it’s an element that is completely missing from social media advertising.
Intent.
See, social media advertising relies almost exclusively on interruption marketing.
For the uninitiated, interruption marketing basically means that your product is placed directly in front of people who may not necessarily want it.
The purpose of your ad is to interrupt their scrolling, wave your arms, and say “Hey! Buy this!”
When someone scrolling through Facebook sees your ad, that person was not intentionally seeking out your product - therefore, zero intent.
Even with highly-optimized audience targeting, the chances of this situation converting into a sale is entirely dependent on two things:
So chances are, your conversion rates for social media advertising are going to be either consistently low, or unreliable and constantly fluctuating.
But imagine what your conversion rates could look like if your ads were shown only to people who are intentionally seeking out your product.
That right there is the power of Google Shopping.
When you have products listed with Shopping, they only show up when people search for them, intentionally.
When someone is searching specifically for your product, they are essentially pre-sold; they know exactly what they want, they have their credit card out, and they are ready to buy.
INTENT = $$$$$$
That’s why it’s so vital for you to take the time to go through this guide, and set up Google Shopping for your own business.
Because utilizing just this one single avenue of Google Ads will put you leaps and bounds ahead of not only where you are now, but ahead of all of your competitors who are hell-bent on sticking to social media ads.
So with all that being said, I’m going to take you step-by-step through how to get started with Google Shopping.
At the end, I’ll give you my best tips for getting the absolute most out of your Google Shopping journey.
Stop wasting valuable time and money trying to convince people with low-intent interruption marketing.
Start targeting high-intent shoppers who are in the buying phase of their customer journey, and are ready to make the purchase.
SECTION RECAP: Targeting high intent customers, who are actively seeking out a product, is essential for increasing conversion rates and revenue.Google Shopping intentionally displays products only to people who search for them, is more effective than other forms of social media advertising, which relies on interruption marketing and leads to low conversion rates.
Before you create your first Shopping Campaign, you need to set up a Merchant Center - this is done in just 5 steps.
The only things you need in order to begin are:
Once you’ve got that sorted, we can begin.
The Google Merchant Center is essentially the back end of Shopping.
It’s where all of the finer details of your products are stored and updated - like prices and stock numbers.
This is what keeps your Shopping ads accurate and up-to-date with your stock.
→ Click “sign up for free”
→ Follow the prompts
Then, move on to Step 2.
Once you’ve created your Merchant Center, navigate your way onto the Tax Settings page, and follow the prompts.
The page should look something like this:
If you need assistance determining tax requirements in different states or countries, go to Google Merchant Center Help.
Once you’ve configured your tax and shipping settings, continue on to Step 3.
To link your Merchant Center with your existing store, you need to verify that you own the website and url.
→ Go to Business Information
→ Fill in the fields with your business information, and follow the prompts
Then, move to Step 4.
Google Ads account?
Don’t worry - if you’re reading this, I know you probably don’t have one. Now you have your Merchant Center, it’s super simple to create an Ads account from here!
→ Click on the tools icon, and go to “Linked Accounts”
→ Under the “Your Google Ads account” heading, click the plus sign to create an account
→ Follow the prompts
I told you it was simple!
We’re almost there - just one more step and you can get started with your first Shopping Campaign.
Your product feed is exactly what it sounds like - it’s almost like a product inventory.
It’s where you input and update info about all of the products in your store.
The information you include needs to be accurate and as detailed as possible - I’ll explain why shortly.
There are a few ways you can go about creating your product feed.
The most labor intensive way is to input the information manually, in your Merchant Center.
Or, my recommended method is to import it directly from your store - this is why I said that a Shopify store is preferable, as there are multiple apps you can use to do this.
Either way, I cannot stress enough how important it is to input as much data into your product feed as possible.
Once you’ve completed this step, you’re all set up and ready to create your first Google Shopping Campaign!
For a basic rundown of creating your first Shopping Campaign, watch this short video by Google Ads:
Now, I’ll give you my best tips for leveraging the power of Google Shopping
An eCommerce marketing strategy without Google Shopping is like a library without books.
You may have other resources, but the most valuable ones are missing, making it harder to achieve your goals.
You may eventually succeed, but it will be a slow and frustrating process.
(No profit - no pay)
Now you’re set up, I want to give you some of my top three tips for getting the best results possible from your first ever Shopping Campaign.
Remember earlier when I told you that your product feed information must be as accurate and detailed as possible?
There’s two reasons for this:
Inputting as much accurate data into your product feed as possible gives Google the best chance of matching your products with relevant search queries.
And therefore, with high-intent shoppers.
This goes hand-in-hand with my first tip - but this time, we’re zooming in a little on your product titles.
You need your titles to not only be an accurate reflection of your products, but to be keyword rich.
This is because Google Shopping doesn’t have a separate keyword targeting function - your product titles are your keyword targeting.
My best advice for coming up with keywords is to think like your customers.
If you were searching for your product, what would you type into the search bar? Think elements like your brand name, and product specifications like size, color, and materials.
Be as descriptive as possible, while also being concise - this makes your product listings easy to read and ensures your shoppers are aware of exactly what you’re selling. (I’ll talk more about being concise in the next tip)
Again, this massively increases the chances of your products being matched with high-intent shoppers that are ready to buy.
Chances are, a large portion of your existing customer base does their online shopping on their phone - and I can guarantee there are even more prospective customers doing the same.
So you want to make this experience as pleasant and user-friendly as possible by optimizing your product listings for mobile.
There are two main ways to achieve this:
Titles being to-the-point while also being keyword-rich seems like a contradiction, but it’s actually the opposite. I find that being concise will ensure you pick the highest converting keywords for your titles.
When it comes to mobile-optimized descriptions, keep them to the most essential information - feel free to use bullet points.
GOOGLE SHOPPING TOP TIPS - AT A GLANCE:
Implementing these 3 tips will give you the highest chances of maximizing your ROI on your first ever Shopping campaign.
You’ll get to witness first hand the power of Google Shopping.
But keep in mind, the results you’ll get will barely scratch the surface of what the full suite of Google Ads can do for your business, and your revenue.
Ready to step it up and go beyond the basics?
I’m excited to talk more with you about exploring the full suite of Google Ads for the growth of your business.
(No profit - no pay)
Like I said earlier, Google Shopping is only one avenue under the umbrella of Google Ads - and it’s only one of many campaigns used in my Evergreen Adflow Funnel strategy.
Don’t get me wrong - with Shopping alone, you will get great results.
However, sticking to just Shopping means you will reach nowhere near the maximum revenue-generating potential that Google Ads has to offer.
Imagine there’s $1,000 on the table in front of you, right now.
Using Shopping means you get to take 100 of those dollars.
Better than $0, right? But there’s still $900 sitting there.
Now, if you utilize the entire suite of Google Ads from top to bottom…
You get to pick up the entire $1,000 stack, and put it straight into your pocket.
When you only make use of Google Shopping, you’re literally leaving money on the table.
In order to fully leverage the power of the entire suite of Google Ads, you need to be:
Both of those skills take detailed knowledge and specialized expertise; neither of which you, as a busy business owner, have the time to gain.
I always say that learning to use Google Ads is much like learning a new language.
Lucky for you, it’s a language I’m fluent in.
That’s why I’ve created the Adtent Media Google Ads Management Service.
It’s my done-for-you service where I completely manage Google Ads for you.
I’ll get you set up, link your store, run campaigns, and manage everything - from the big picture down to the smallest detail.
And I fully implement my strategy to build an Evergreen Adflow Funnel in your business.
Speaking of which - seeing as you’ve come this far, how about I give you a quick rundown of that strategy?
Note: If you want to stop leaving money on the table, there is a way for you to get every last cent - without you even lifting a finger. Click here to learn more.
This is my patented approach to helping DTC ecom businesses (just like yours) skyrocket their growth.
My strategy turns Google Ads into a constantly flowing stream of customers, sales, and revenue - hence, an Evergreen Adflow Funnel.
Let’s remind ourselves of what this strategy looks like as a whole:
As you can see, the funnel is broken down into 4 steps:
The aim of Step 1 is to build awareness of your business, and begin to drive growth.
It’s the Top of Funnel process, because it’s the step where we cast the net the widest.
It’s how we capture potential customers who might need your product, but aren’t necessarily familiar with your brand itself.
My prospecting methods involve using the following Google Ads Campaigns:
Step 2 is where we begin to specifically target those who are familiar with your brand.
The aim of this step is to capture brand-related search traffic.
I use two main campaigns for this:
Hint: This step is where Shopping truly shines - if prospects are searching for your brand, they have high intent, and therefore, are more likely to convert into paying customers.
If you want a high-intent Google Ads strategy implemented in your business, click here.
Step 3 is where we capture potential customers that may have fallen through the cracks.
We retarget customers who engaged with your ads, but for whatever reason, did not convert.
My approach to remarketing uses the following Ads Campaigns:
Covering all of these campaigns ensures your ads are displayed prominently within the Google ecosystem.
This increases the chances of regaining the attention of those who had previously shown interest.
The final step of the Evergreen Adflow Funnel strategy is to increase the lifetime value of your existing customers.
The aim of this step is to increase your customers’ average order value.
We do this by specifically targeting ads toward your existing customers, using:
This is where it really pays to have in-depth Ads knowledge.
The aim of this scaling phase is to get more product sales on demand.
I achieve this goal using the following methods:
You can see what I mean when I say this phase requires in-depth knowledge.
I don’t just use Ads Campaigns straight off the shelf - I implement specialized methods that you just can’t learn about in the Google Ads help center.
Reignite your revenue by utilizing Google Ads from top to bottom
Unlocking the full potential of Google Ads takes specialized, in-depth knowledge.
When you work with Adtent Media, we’ll unleash our broad range of Ads expertise and know-how.
We’ll implement unique strategies that will get your revenue line trending up and to the right.
(No profit - no pay)
The Adtent Media Google Ads Management service is a complete done-for-you Google Ads management service, that includes:
Here’s what happens when you join:
Our client onboarding is a 4 month process - after that, we will continue to completely manage your Google Ads for you.
In the first month, we gather relevant data about your business and products, as well as gaining a detailed understanding of your competitors.
This allows us to craft our Ads game plan and identify your best opportunities for revenue growth.
Month 2 involves us polishing and perfecting your search relevance.
We refine our keyword strategy to ensure it targets the most high-intent, high-conversion audience. We optimize ad copy and product listings, and continuously analyze performance data.
The third month centers around optimization.
Here, we implement advanced optimization techniques to fully maximize your campaign results. We also ensure that your campaigns are optimized across all devices, to ensure a seamless experience for your customers.
Finally, in Month 4, we scale and manage.
We make the best use of our Ads knowledge by implementing advanced techniques to boost your acquisition numbers.
We also move into our long-term management phase, where we continuously monitor, refine, and improve your campaigns to ensure you get maximum bottom line growth.
If we don’t increase your monthly revenue in 90 days or less, you don’t pay.
We are dedicated to building long term relationships with our partners.
The only way we can possibly do that is by delivering your brand profitable results.
So, our Google Ads Management service is performance-based - if we don’t perform, you don’t pay.
We guarantee that by working with us, you will see an increase in your monthly revenue.
In under 90 days.
(No profit - no pay)
When you click the button and book a call, this is what happens:
When you click the button, you will choose a suitable time to get on a 15-minute Discovery Call with me - the Adtent Media Founder, Shimon Miah.
This Discovery Call is for introductory purposes only. It’s important that we ensure we’re a good fit for you, and you for us.
This call allows us to see what’s going on with your current situation, and begin to talk about a potential plan of attack.
On the call I'll ask you a few questions, covering areas such as:
And rest assured, we don't do high-pressure sales pitches - we will only onboard you when we're confident that we will deliver tangible results.
NOTE: Our intake is capped at 2 new clients per month.
We carefully screen all enquiries to ensure that we can 100% deliver.
So if you’d like the opportunity to work with us, you need to start the conversation with us sooner rather than later.
(No profit - no pay)
The Google Ads world is overwhelming and confusing to navigate - it’s no wonder so many people, including you, prefer to stick to social media advertising.
But it’s well worth putting in the time and effort with Ads, even if just to dip your toes in.
Because the reliable ROI with Ads far outweighs anything you could ever achieve on Facebook, Instagram, or TikTok.
So now it’s your turn to see it for yourself - implement what I’ve shown you today, and get started on your revenue-boosting journey.
Here’s a to-do list based on this post, that I want you to start ticking off as soon as you finish reading:
GOOGLE ADS TO-DO LIST:
I’ll leave you with two options:
The fastest, easiest, and most effective way of fully leveraging Google Ads is to work with us.
When you work with Adtent Media, you’ll get a new, bustling stream of customers and ad revenue - without you having to lift a finger.
We will completely manage your Google Ads, from set-up to scaling.
We’ll dive into your sales data, discover what makes your customers tick, and get a sales growth strategy into action.
We will ensure your Ads marketing is an Evergreen Adflow Funnel - garnering interest, capturing high-intent customers, and channeling them directly into your business.
Plus, if your monthly revenue doesn’t increase within 90 days, you don’t have to pay a cent.
Google Ads is a fast-moving revenue stream, ready and waiting to be tapped into - don’t let the stream run dry.
(No profit - no pay)
"We are dedicated to building long term relationships with our partners, and the only way we can possibly do that is by delivering your brand profitable results. If you don't profit, we don't get paid, simple as that. Our Incentives are aligned."
